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Good News for E-Commerce: Shopify and Microsoft Partner

Shopify Merchants Can Now Reach Users on Microsoft Search and Audience Network Thanks to New Partnership

Shopify is continuing its dominance in e-commerce by partnering with Microsoft. Shopify merchants can now showcase their offerings on Microsoft’s Search Network, which includes Bing and MSN, and Audience Network by simply using the Microsoft Channel app in their Shopify store. The new feature is currently only available to merchants in the United States and Canada.

More than 1.7 million businesses in over 175 countries use Shopify. The e-commerce software, founded by German entrepreneur Tobias Lütke, is committed to constantly improving the digital commerce experience. Shopify offers extensive integration and combination options with other platforms, and is very user-friendly compared to other providers. In 2020, Shopify partnered with the social media app TikTok. This year, the partnerships with Pinterest and Google were expanded. In early 2021, Shopify Pay was also launched as a payment method for Instagram and Facebook Shops.

The Microsoft partnership opens up new doors for Shopify merchants. Offered products can now be seen in Microsoft networks through new campaign types. Ads can be placed through the Microsoft Channel and Microsoft Advertising account, and performance can be viewed in real time in the Shopify store. In addition, all products from merchants can appear as free listings in the Microsoft Bing Shopping Tab and Microsoft Start Shopping Tab. To make it easier and faster for users to buy the offered products, a quick checkout option is expected to be available soon.

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