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Social Media Marketing

Social media marketing is becoming increasingly important for small and medium-sized businesses.

In today’s business world, social media marketing is of paramount importance. It provides small and medium-sized enterprises (SMEs) with the opportunity to expand their reach, engage with their target audience, and increase their brand awareness. However, managing social media accounts can be a time-consuming and complex task for SMEs, especially when they are trying to focus on their core tasks and production.

Social media marketing has evolved into its own science, encompassing various aspects such as content production, profile design, and advertising management. This can be overwhelming, especially if you lack the resources or expertise to effectively manage your social media presence.

Social media marketing with Multimedia Atelier

This is where Multimedia Atelier comes into play. As experts in social media consulting, we understand the unique challenges that SMEs face. Our goal is to provide you with customized solutions that align with your individual goals, tasks, and advertising budget.

Our social media consulting services are designed to effectively reach your target audience and strengthen your brand. We start by analyzing your current social media practices and identifying potential improvements. Then, we develop a tailored strategy that aligns with your specific objectives.

Our experienced team takes care of all aspects of your social media marketing. We create engaging and relevant content, optimize your social media profiles, manage advertising campaigns, and continually monitor performance to ensure your goals are achieved.

We also understand the importance of an efficient budget. Therefore, we work closely with you to ensure that your social media expenditures align with your business budget while delivering maximum results.

With Multimedia Atelier by your side, you can focus on your core tasks while we handle your social media presence. Our customized solutions help you expand your reach, better reach your target audience, and position your business for success.

If you would like to learn more about our social media consulting services, please do not hesitate to contact us. We are here to answer your questions and assist you on your path to social media success.

We look forward to working with you and helping you achieve your social media goals.

Alle Unternehmer: In den USA wird die Datenmittlung neu geregelt

All Entrepreneurs: Data Transfer Regulations Changing in the USA

In 2023, the USA is undergoing a significant shift in data transfer regulations, which primarily impacts entrepreneurs and website operators. The use of tracking, analytics, and also marketing tools from the USA will once again be permissible. This development comes after the invalidation of the EU-U.S. Privacy Shield, which required companies using U.S. web tools and transferring personal data to the USA to take numerous measures to ensure compliance with the data protection requirements of the GDPR and the European Union.

To address this challenge and also ensure data transfer security in accordance with European data protection requirements, the European Union and the USA have agreed upon a new framework called the “EU-US Data Privacy Framework.” The aim of this agreement is to facilitate data transfer to the USA and ensure that personal data is transferred in a data protection-compliant and transparent manner.

An expected development is the introduction of “Privacy Shield 2.0,” which is anticipated to be implemented no later than mid-year. However, the exact timing of the implementation of this new data protection framework remains uncertain for now.

The need for these measures is to ensure that data transfer to the USA is in compliance with the data protection policies of the European Union. This not only safeguards consumer interests but also ensures business opportunities and the smooth utilization of web tools from the USA for entrepreneurs and website operators.

Overall, there are positive developments in the realm of data protection and data transfer between the European Union and the USA. These developments will bring more clarity and also security in the near future.


Apple’s App Tracking Transparency Costs Snap, Facebook, and Co. Billions

The Impact of App Tracking Transparency on Mobile Advertising

Apple’s privacy regulations under the App Tracking Transparency (ATT) framework on iOS and their impact are becoming increasingly clear.

Massive Revenue Losses for Social Media

After the introduction of the final user opt-in for tracking in April 2021, the mobile advertising business was significantly disrupted, leading to massive revenue losses. According to a report by the Financial Times, Snap Inc., Facebook, Twitter, and YouTube together lost nearly $10 billion in revenue. Apple’s own ad business, on the other hand, received a significant boost from the changes.

Challenges for Social Media

Some social media companies, led by Snap Inc., need to restructure their mobile advertising business to offset the losses. Apple’s privacy policy has had a major impact on the business, which was also reflected in the stock prices.

Industry-wide Impact

The impact of App Tracking Transparency is not limited to Snap Inc., but also affects other heavyweights such as Facebook, YouTube, and Twitter. In total, 9.85 billion US dollars were lost by the big social media companies. A quick solution is not in sight, and the entire industry is facing the challenge of finding creative and transparent ways to meet privacy requirements.

Consequences for Advertisers

Not only the big social media companies are affected by the impact, but also the many advertisers are suffering from the restrictions of Apple. The difficulties in reaching potential customers are leading to rising advertising and conversion costs.

Our Solutions for Your Success

We closely monitor the developments in connection with App Tracking Transparency and adapt your marketing strategies to the current challenges. Our offer includes solutions in the areas of web design, webshops and online advertising, to ensure that you are successful even in this changing landscape. Stay up-to-date on App Tracking Transparency and the resulting impact on the advertising world.

Contact Us

You can send us an e-mail with your requirements at any time, or you can use our online form for this. During the day (weekdays from 9:00 am to 5:00 pm), we are also available by phone at +43 699 1139 4962.

We look forward to your inquiry.

Recommendations for Advertisers

Here are some recommendations for advertisers who are affected by the impact of App Tracking Transparency:

  • Focus on first-party data: First-party data is data that you collect directly from your customers, such as their name, email address, or purchase history. This data is much more valuable than third-party data, which is data that you collect from other companies.
  • Use contextual targeting: Contextual targeting allows you to show ads to people who are interested in the content that they are currently viewing. This is a more effective way to reach potential customers than targeting them based on their demographics or interests.
  • Use retargeting: Retargeting allows you to show ads to people who have already visited your website or app. This is a great way to remind people about your business and encourage them to return.

By following these recommendations, you can continue to be successful in mobile advertising, even in the face of the challenges posed by App Tracking Transparency.


The advertising spending for Facebook is increasing, but the reach is decreasing

Social Media Advertising in Q2 2021: Higher Spending, but Not All Formats Are Created Equal

A new analysis by CX platform Emplifi reveals that social media advertising expenditure increased by 50% globally in Q2 2021 compared to the same quarter last year. However, not all formats were created equal.

Global Advertising Spending on Facebook and Instagram Rose by 50%

Data from Emplifi indicates that global advertising spending on Facebook and Instagram surged by 50% in Q2 2021 compared to the same quarter last year.

“The steady rise in social media advertising spending is proving to be more than just a pandemic recovery,” stated Zarnaz Arlia, Chief Marketing Officer at Emplifi. “An increasing number of businesses are embracing social media marketing to reach their target audiences in a targeted and scalable manner.”

More Interactions on Instagram

Marketers often face the dilemma of whether to focus on Facebook or Instagram. According to the report, the interaction rate on Instagram is significantly higher than on Facebook, as has been the case in previous years. In Q2 2020, interactions on Instagram were 5.2 times higher than on Facebook, and that number has now increased to 6.4.

Live Streams Are Highly Popular

The report also highlights that live streams are particularly popular. They generated the most interactions of all organic posts, with users interacting with them three times more than with standard videos. This suggests that brands could reach users most effectively with live streams, but they make up less than 1% of brand posts.

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Yilmaz Ak | Managing Director

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