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Achtung Abmahnung : Prüfen Sie jetzt die Einbindung von Google Fonts

Caution: Cease and Desist Letter – Check Your Google Fonts Integration Now

On January 20, 2022, the Munich Regional Court ruled on the illegitimacy of remotely loading Google Fonts. Since then, more private individuals and also law firms have used the ruling to demand compensation, resulting in an increase in cease and desist letters. This has led to growing uncertainty among website operators.

Fonts that are downloaded and stored locally on your server are loaded directly from your server when visiting the website, rather than being downloaded online from Google’s servers. This means there is no connection to Google servers, and no data is sent to Google. Therefore, you are not affected by this ruling and are on the safe side.

Both you as the website operator and also Google LLC are responsible for protecting the personal data of website visitors. Failure to do so may result in legal costs due to GDPR violations.

What are the ways to respond to the cease and desist letter?

  1. Paying is the quickest option.
  2. Contacting an attorney.
  3. Waiting and also monitoring the situation.
  4. Handling the matter yourself.
  5. Filing a declaratory action in court.

However, the Munich Regional Court determined that any incorrect or missing consent also constitutes a violation of the general privacy rights of website visitors under Article 6(1)(a) of the GDPR. The automatic transmission of the IP address and the incorrect or omitted consent of the website visitor give rise to a claim for compensation for the resulting non-material damage under Article 82 of the GDPR.

The local approach, as per the Munich Regional Court, is privacy-compliant, as there is no data sent to Google when locally integrating Google Fonts.

For more information, click this.

JTL Discontinues Support for Gambio, Modified, and Oxid Connectors

As of December 31, 2022, JTL discontinues support for the JTL Connector for Gambio, Modified, and Oxid.

JTL has actively decided to focus more on the development of connectors for popular e-commerce platforms such as Shopify, Shopware, WooCommerce, and PrestaShop. This decision will help to optimize the integration and use of these platforms and meet the growing demands of the digital economy. JTL connectors will be created as reliable interfaces to create a seamless connection between these platforms and JTL-Wawi.

However, it is important to note that this strategic alignment also has implications for existing interfaces. The existing interfaces for shop systems such as Gambio, Modified, and Oxid will continue to function. However, from the mentioned date, no longer support will be offered. This means that there will be no further development updates, no security or bug fixes for these interfaces.

The implementation of this decision is also reflected in the development of JTL-Wawi. The specific requirements and adaptations in connection with the aforementioned interfaces will no longer be actively considered. This may result in the fact that the smooth use of the aforementioned interfaces cannot be guaranteed in newer versions of JTL-Wawi.

Despite these changes and the upcoming end of support for the aforementioned connectors, we would like to emphasize that we will continue to be at your side even after December 31, 2022. Our support and solutions will continue to be available to you, especially with regard to problems related to the connectors for systems such as Gambio, Modified, and Oxid. We remain committed to supporting you in your concerns and challenges in the e-commerce sector.

app-tracking-transparency-apple

Apple’s App Tracking Transparency Costs Snap, Facebook, and Co. Billions

The Impact of App Tracking Transparency on Mobile Advertising

Apple’s privacy regulations under the App Tracking Transparency (ATT) framework on iOS and their impact are becoming increasingly clear.

Massive Revenue Losses for Social Media

After the introduction of the final user opt-in for tracking in April 2021, the mobile advertising business was significantly disrupted, leading to massive revenue losses. According to a report by the Financial Times, Snap Inc., Facebook, Twitter, and YouTube together lost nearly $10 billion in revenue. Apple’s own ad business, on the other hand, received a significant boost from the changes.

Challenges for Social Media

Some social media companies, led by Snap Inc., need to restructure their mobile advertising business to offset the losses. Apple’s privacy policy has had a major impact on the business, which was also reflected in the stock prices.

Industry-wide Impact

The impact of App Tracking Transparency is not limited to Snap Inc., but also affects other heavyweights such as Facebook, YouTube, and Twitter. In total, 9.85 billion US dollars were lost by the big social media companies. A quick solution is not in sight, and the entire industry is facing the challenge of finding creative and transparent ways to meet privacy requirements.

Consequences for Advertisers

Not only the big social media companies are affected by the impact, but also the many advertisers are suffering from the restrictions of Apple. The difficulties in reaching potential customers are leading to rising advertising and conversion costs.

Our Solutions for Your Success

We closely monitor the developments in connection with App Tracking Transparency and adapt your marketing strategies to the current challenges. Our offer includes solutions in the areas of web design, webshops and online advertising, to ensure that you are successful even in this changing landscape. Stay up-to-date on App Tracking Transparency and the resulting impact on the advertising world.

Contact Us

You can send us an e-mail with your requirements at any time, or you can use our online form for this. During the day (weekdays from 9:00 am to 5:00 pm), we are also available by phone at +43 699 1139 4962.

We look forward to your inquiry.

Recommendations for Advertisers

Here are some recommendations for advertisers who are affected by the impact of App Tracking Transparency:

  • Focus on first-party data: First-party data is data that you collect directly from your customers, such as their name, email address, or purchase history. This data is much more valuable than third-party data, which is data that you collect from other companies.
  • Use contextual targeting: Contextual targeting allows you to show ads to people who are interested in the content that they are currently viewing. This is a more effective way to reach potential customers than targeting them based on their demographics or interests.
  • Use retargeting: Retargeting allows you to show ads to people who have already visited your website or app. This is a great way to remind people about your business and encourage them to return.

By following these recommendations, you can continue to be successful in mobile advertising, even in the face of the challenges posed by App Tracking Transparency.

shopify-microsoft

Good News for E-Commerce: Shopify and Microsoft Partner

Shopify Merchants Can Now Reach Users on Microsoft Search and Audience Network Thanks to New Partnership

Shopify is continuing its dominance in e-commerce by partnering with Microsoft. Shopify merchants can now showcase their offerings on Microsoft’s Search Network, which includes Bing and MSN, and Audience Network by simply using the Microsoft Channel app in their Shopify store. The new feature is currently only available to merchants in the United States and Canada.

More than 1.7 million businesses in over 175 countries use Shopify. The e-commerce software, founded by German entrepreneur Tobias Lütke, is committed to constantly improving the digital commerce experience. Shopify offers extensive integration and combination options with other platforms, and is very user-friendly compared to other providers. In 2020, Shopify partnered with the social media app TikTok. This year, the partnerships with Pinterest and Google were expanded. In early 2021, Shopify Pay was also launched as a payment method for Instagram and Facebook Shops.

The Microsoft partnership opens up new doors for Shopify merchants. Offered products can now be seen in Microsoft networks through new campaign types. Ads can be placed through the Microsoft Channel and Microsoft Advertising account, and performance can be viewed in real time in the Shopify store. In addition, all products from merchants can appear as free listings in the Microsoft Bing Shopping Tab and Microsoft Start Shopping Tab. To make it easier and faster for users to buy the offered products, a quick checkout option is expected to be available soon.

Our Solutions for Your Success

We offer solutions for your success in the areas of web design, webshops, and online advertising. We adapt your marketing strategies to the latest developments.

You can send us an email with your requirements at any time, or you can use our online form. During the day (weekdays from 9:00 to 5:00 pm), we are also available by phone at +43 699 1139 4962.

We look forward to your inquiry.

Facebook

The advertising spending for Facebook is increasing, but the reach is decreasing

Social Media Advertising in Q2 2021: Higher Spending, but Not All Formats Are Created Equal

A new analysis by CX platform Emplifi reveals that social media advertising expenditure increased by 50% globally in Q2 2021 compared to the same quarter last year. However, not all formats were created equal.

Global Advertising Spending on Facebook and Instagram Rose by 50%

Data from Emplifi indicates that global advertising spending on Facebook and Instagram surged by 50% in Q2 2021 compared to the same quarter last year.

“The steady rise in social media advertising spending is proving to be more than just a pandemic recovery,” stated Zarnaz Arlia, Chief Marketing Officer at Emplifi. “An increasing number of businesses are embracing social media marketing to reach their target audiences in a targeted and scalable manner.”

More Interactions on Instagram

Marketers often face the dilemma of whether to focus on Facebook or Instagram. According to the report, the interaction rate on Instagram is significantly higher than on Facebook, as has been the case in previous years. In Q2 2020, interactions on Instagram were 5.2 times higher than on Facebook, and that number has now increased to 6.4.

Live Streams Are Highly Popular

The report also highlights that live streams are particularly popular. They generated the most interactions of all organic posts, with users interacting with them three times more than with standard videos. This suggests that brands could reach users most effectively with live streams, but they make up less than 1% of brand posts.

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