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General News

Social Media Marketing

Social media marketing is becoming increasingly important for small and medium-sized businesses.

In today’s business world, social media marketing is of paramount importance. It provides small and medium-sized enterprises (SMEs) with the opportunity to expand their reach, engage with their target audience, and increase their brand awareness. However, managing social media accounts can be a time-consuming and complex task for SMEs, especially when they are trying to focus on their core tasks and production.

Social media marketing has evolved into its own science, encompassing various aspects such as content production, profile design, and advertising management. This can be overwhelming, especially if you lack the resources or expertise to effectively manage your social media presence.

Social media marketing with Multimedia Atelier

This is where Multimedia Atelier comes into play. As experts in social media consulting, we understand the unique challenges that SMEs face. Our goal is to provide you with customized solutions that align with your individual goals, tasks, and advertising budget.

Our social media consulting services are designed to effectively reach your target audience and strengthen your brand. We start by analyzing your current social media practices and identifying potential improvements. Then, we develop a tailored strategy that aligns with your specific objectives.

Our experienced team takes care of all aspects of your social media marketing. We create engaging and relevant content, optimize your social media profiles, manage advertising campaigns, and continually monitor performance to ensure your goals are achieved.

We also understand the importance of an efficient budget. Therefore, we work closely with you to ensure that your social media expenditures align with your business budget while delivering maximum results.

With Multimedia Atelier by your side, you can focus on your core tasks while we handle your social media presence. Our customized solutions help you expand your reach, better reach your target audience, and position your business for success.

If you would like to learn more about our social media consulting services, please do not hesitate to contact us. We are here to answer your questions and assist you on your path to social media success.

We look forward to working with you and helping you achieve your social media goals.

Online Plattformen: Neue Meldepflichten nach DAC7

Online Platforms: New Reporting Obligations under DAC7

To combat tax evasion, new reporting obligations are set to be introduced for operators of online platforms. This not only affects online marketplaces like eBay, Amazon, and but also other online platforms that facilitate personal services or rental income.

The new reporting obligations require platform operators to collect information about the sellers on their platforms and the revenue they generate, which must be reported to the relevant authority. In Germany, the Federal Central Tax Office (BZSt) is responsible for taxation.

The reportable information includes:

  • Full name
  • Address
  • Tax identification number
  • Financial account

However, the draft law is still in the legislative process. Therefore, starting in early 2024, reporting obligations for applicable platform operators could potentially apply retrospectively for the year 2023. The development will be monitored until then.

Alle Unternehmer: In den USA wird die Datenmittlung neu geregelt

All Entrepreneurs: Data Transfer Regulations Changing in the USA

In 2023, the USA is undergoing a significant shift in data transfer regulations, which primarily impacts entrepreneurs and website operators. The use of tracking, analytics, and also marketing tools from the USA will once again be permissible. This development comes after the invalidation of the EU-U.S. Privacy Shield, which required companies using U.S. web tools and transferring personal data to the USA to take numerous measures to ensure compliance with the data protection requirements of the GDPR and the European Union.

To address this challenge and also ensure data transfer security in accordance with European data protection requirements, the European Union and the USA have agreed upon a new framework called the “EU-US Data Privacy Framework.” The aim of this agreement is to facilitate data transfer to the USA and ensure that personal data is transferred in a data protection-compliant and transparent manner.

An expected development is the introduction of “Privacy Shield 2.0,” which is anticipated to be implemented no later than mid-year. However, the exact timing of the implementation of this new data protection framework remains uncertain for now.

The need for these measures is to ensure that data transfer to the USA is in compliance with the data protection policies of the European Union. This not only safeguards consumer interests but also ensures business opportunities and the smooth utilization of web tools from the USA for entrepreneurs and website operators.

Overall, there are positive developments in the realm of data protection and data transfer between the European Union and the USA. These developments will bring more clarity and also security in the near future.

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Yilmaz Ak | Managing Director

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